The main idea of ​​the project is to create a unique environment that harmoniously combines functionality and aesthetics, aimed at attracting the target audience and stimulating sales. The industrial style, realized with the help of decorative plaster, acts as a discreet and universal background, allowing to advantageously present clothing collections of various brands. Accent elements, carefully selected for each brand, and a professionally developed lighting system enhance visual perception and emphasize the unique individuality of each brand presented in the store. The idea itself is based on lightness and weightlessness in contrast with brutal materials.

The project is a re-conceptualization of the existing retail space, aimed at creating a modern and attractive retail environment that effectively reflects the values ​​of the brands represented (“GQ”, “Giovanni” and “Qwentiny”) and significantly enhances the consumer experience. The design concept of the store is based on a contrasting combination of industrial aesthetics and carefully selected accent details that create a memorable and functional image.

Decorative plaster imitating concrete is used as the main finishing material for the walls. This technique creates a neutral and discreet background that emphasizes the clothing collections and forms a modern atmosphere. Architectural elements and retail equipment are made in a minimalist style using black metal, which allows for clear lines and emphasizes the geometry of the space. Also, all equipment is designed with rounded corners and hidden hanging fastenings to remove all heaviness and leave only airiness.

Accent elements are made in the form of perforated metal panels painted in a rich orange color. These panels serve not only to visually separate zones, but also to place accessories (glasses, hats) and create bright visual accents that attract the attention of customers. Also, accent painted inserts of bright orange color are placed on the walls of the store.

Particular attention is paid to the lighting system, which is designed taking into account the needs of retail and is aimed at effective demonstration of goods. The store uses a combination of general and accent lighting, allowing you to create different lighting scenarios and emphasize individual elements of the interior. Hidden LED lights provide uniform and comfortable lighting, and directional spotlights focus attention on clothes and accessories.

Concrete podiums are located throughout the sales area, which serve to demonstrate key models and create dynamic visual compositions. Soft poufs (orange, echoing the accent panels) located here create comfortable areas for relaxing and trying on shoes.

Fitting rooms are located in the back of the store, providing customers with privacy and convenience. The fitting rooms are decorated in neutral tones, with full-length mirrors and adjustable lighting.

The checkout area is located at the entrance, providing convenience for customers and store employees. The checkout area is designed in accordance with the overall style of the store, using the same materials and color schemes.

The flooring is made of dark-colored porcelain stoneware, which creates a contrast with the light walls and emphasizes the clean lines. Overall, the store design is aimed at creating a functional, aesthetic and attractive space that helps increase sales and build brand loyalty.

The project includes the following materials, components and technical solutions: wall finishing with decorative plaster with a concrete effect; accent elements made of MDF, painted in the corporate color of the brands “GQ”, “Giovanni” and “Qwentiny” - orange; concrete podiums; a lighting system that includes hidden LED lights;

The total area of ​​the sales area is 150 square meters. The project provides for the possibility of flexible transformation of the space to adapt to seasonal collections, marketing events and changes in the range of brands presented.